#24 Stop Underpricing: Price for Value, Not Cost

Welcome to the Smart Entrepreneur Show — this episode teaches entrepreneurs how to price services and products by focusing on customer value instead of internal costs, avoiding competitor traps, and overcoming the fear that drives underpricing.

Learn three pricing frameworks (cost-, competitor-, and value-based), how positioning and branding increase perceived value, and simple testing tactics to confidently raise prices and attract higher-quality clients.

 

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